402 | News from the EDGE | Week of 3.15.2021
Mordy joins Erin to go through some of the digital news on episode 402. We have a special Twitter contest for the best 404 page for our upcoming 404 episode. It was either that or have an episode yo...
16 Mar 202131min
EP 401 | Micro Conversions and the ROI of SEO with Kevin Indig
Kevin Indig, Director of SEO at Shopify, shares some truly radical concepts towards how SEOs and business stakeholders should understand the ROI of SEO. Moving away from linear models and departing f...
11 Mar 202135min
400 | News from the EDGE | Week of 3.08.2021
[00:06:07] Will Google Pass the Cost of Digital Ad Taxes to US Advertisers? Maryland is the first state to pass a tax on digital advertising. In countries such as the UK, Austria, and Turkey, Google h...
9 Mar 202135min
399 | Link Building and Website Flipping with Craig Campbell
Craig Campbell visited the EDGE team to share some key understandings around Personal Blog Networks for inbound link building. He also shared his many tips for "website flipping": finding old domains...
5 Mar 202133min
398 | News from the EDGE | Week of 3.01.2021
2 Mar 202132min
397 | Leaving the Digital Agency Life with Craig Campbell
Craig Campbell, long time SEO, gives us a deep and dark look into the running of an agency and how it can affect you. There are stresses and challenges there that are not for the faint of heart. Is ...
26 Feb 202132min
396 | News from the EDGE | Week of 2.22.2021
[00:03:22] Site Ranking Smackdown: Wix vs WordPress All other things equal, does one website CMS (content management system) platform have an edge over the other when it comes to local search rankings...
23 Feb 202132min
395 | Brand SERP Optimization with Jason Barnard
Jason Barnard, the Brand SERP Guy, joins the EDGE to talk about Brand SERP Optimization. We cover a host of steps to improve Google's understanding of your brand. Learn about rich site links, twitter...
19 Feb 202147min
