682 | Real World E-E-A-T w/ Michael Lewittes

Beta Integration with PromoteIQ Now Available in Microsoft Advertising Microsoft Advertising is making changes to support retailers, including an integration with PromoteIQ now in beta mode, along wit...

15 Jan 202014min

Ready to make your next brilliant digital marketing move in 2020? One thing to consider using is Google Tag Manager to track on-site engagement. Our featured guest on this week's EDGE of the Web episo...

14 Jan 202048min

Did Google Start the New Year with a Search Algorithm Update? There are always people complaining about drops in traffic and other people happy about traffic increasing. The chatter itself does not n...

8 Jan 202021min

The digital marketing industry rang in the new year by reviewing everything new 2019 brought us and what is in store for 2020. This week's featured guest, our first guest for the EDGE 2020 Contributor...

7 Jan 202058min

Google Calls for Greater Sensitivity in Search Quality Guidelines The latest update to Google search quality guidelines reminds evaluators to keep in mind the diversity of users and the need for impar...

11 Des 201917min

Make 2020 the year you consistently hit CRO home runs, a good starting point is optimizing your landing pages! If you're looking for ways to get more conversions, then you should know this week's spec...

10 Des 20191h

Suggested Services Now Customizable in Google My Business Service-based business owners can now customize a list of suggested services on their Google My Business listing. Google will automatically se...

5 Des 20199min

In honor of Cyber Monday, we wanted to focus on the eCommerce market for this week's EDGE of the Web show! When you want to sell your products through Amazon and Walmart, you've got to get a handle on...

4 Des 201956min