TV Viewers Are Getting Old. Do Advertisers Care?

TV Viewers Are Getting Old. Do Advertisers Care?

Matt is joined by Wall Street Journal reporter Isabella Simonetti to discuss an article she wrote that focuses on the older ages of television viewers and how it has affected advertisers (03:35). They go through how the pitches to ad buyers have shifted, the age gap between people who consume traditional linear TV and streaming, whether age demographics are still used, the growing acceptance of older casts on TV, and whether linear TV is beginning to age out. Matt finishes the show with a prediction about the distribution of 'The Apprentice,' which highlights Donald Trump’s rise during his business career (19:50). For a 20 percent discount on Matt’s Hollywood insider newsletter, ‘What I’m Hearing ...,’ click this link: puck.news/thetown Email us your thoughts! thetown@spotify.com Host: Matt Belloni Guest: Isabella Simonetti Producer: Jessie Lopez Theme Song: Devon Renaldo Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Episoder(653)

The Future Blockbusters Draft, Part 2

The Future Blockbusters Draft, Part 2

Matt and Bloomberg’s Lucas Shaw finish The Town’s first Future Blockbusters Draft by filling the remaining five slots on their teams (01:12). Host: Matt Belloni Guest: Lucas Shaw Producers: Cra...

28 Jul 32min

The Future Blockbusters Draft: The Directors, Actors, and IP That Will Define the Next Decade

The Future Blockbusters Draft: The Directors, Actors, and IP That Will Define the Next Decade

Matt and Bloomberg’s Lucas Shaw put on their studio chief hats and conduct the first Future Blockbusters Draft. In Part 1, they draft five elements (director, actor, or IP) they believe will define th...

27 Jul 34min

The Surprising Winners of the AI-Enabled Entertainment Economy

The Surprising Winners of the AI-Enabled Entertainment Economy

Matt is joined by Sean Diffley, head of media and entertainment as well as cable and telecom research at Morgan Stanley to discuss a new system for stock picking called the MS Media Matrix, which rank...

24 Jul 37min

Is Netflix Hurting YouTube by Poaching Talent?

Is Netflix Hurting YouTube by Poaching Talent?

Matt is joined by Bloomberg’s Lucas Shaw to debate whether Netflix or YouTube is winning the battle to dominate Hollywood. They move through the pros and cons of each platform, the new rules of engage...

21 Jul 35min

Paramount's Strategy to Beat California, With Its Top Lawyer

Paramount's Strategy to Beat California, With Its Top Lawyer

Matt is joined by Makan Delrahim, chief legal officer at Paramount, who argues his case in favor of Paramount's acquisition of Warner Bros. Discovery. He explains what they are willing to concede, why...

20 Jul 44min

The Numbers That Have Netflix Investors Spooked

The Numbers That Have Netflix Investors Spooked

(00:00) Matt is joined by Guggenheim Senior Managing Director Michael Morris to discuss Netflix’s latest data dump and quarterly earnings report and assess why the market has started to turn on the st...

17 Jul 33min

The Data Scientists Quietly Powering Hollywood’s Greenlight Machine

The Data Scientists Quietly Powering Hollywood’s Greenlight Machine

Matt is joined by professor Violaine Roussel, a professor of sociology at Paris 8 University, to discuss her new book 'Data Driven Hollywood: The New Data Professionals in the Age of Streaming,' which...

17 Jul 37min

The Case Against WarnerMount, with CA Attorney General Rob Bonta

The Case Against WarnerMount, with CA Attorney General Rob Bonta

Matt and Bloomberg’s Lucas Shaw are joined by California Attorney General Rob Bonta to discuss California’s new lawsuit to block Paramount Skydance's acquisition of Warner Bros. Discovery. They talk a...

14 Jul 40min

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