The Science of Green-Lighting Movies

The Science of Green-Lighting Movies

Matt is joined by Joshua Lynn, the president of Piedmont Media Research, to discuss the research studios use to determine what people want out of their movies and how to give it to him. Before the movie is green-lit, studios use research to know if people want a new tornado movie, or a biopic about Robert Oppenheimer, or how Denzel Washington will elevate a project's box office potential (02:43). Matt finishes the show with a prediction about Netflix’s stock price (25:32). For a 20 percent discount on Matt’s Hollywood insider newsletter, ‘What I’m Hearing ...,’ click this link: puck.news/thetown Email us your thoughts! thetown@spotify.com Host: Matt Belloni Guest: Joshua Lynn Producers: Craig Horlbeck and Jessie Lopez Theme Song: Devon Renaldo Learn more about your ad choices. Visit podcastchoices.com/adchoices

Episoder(576)

Jason Blum Opens Up About the 'M3GAN 2.0' Flop, the Blumhouse Slump, and Bouncing Back

Jason Blum Opens Up About the 'M3GAN 2.0' Flop, the Blumhouse Slump, and Bouncing Back

Matt is joined by Blumhouse CEO Jason Blum to discuss why his new film, ‘M3GAN 2.0’, significantly underperformed in its opening weekend, making only $10M domestically, Blumhouse’s recent slump, what ...

1 Jul 202533min

Apple’s ‘F1’ Win and Big Tech’s Streaming vs. Theaters Debate

Apple’s ‘F1’ Win and Big Tech’s Streaming vs. Theaters Debate

Matt is joined by Bloomberg’s Lucas Shaw to discuss the opening weekend box office performance of ‘F1,’ whether it should be considered a hit, and what this means for Apple’s interest in releasing mov...

30 Jun 202532min

The Case for Netflix Pillaging YouTube Creators

The Case for Netflix Pillaging YouTube Creators

Matt is joined by Wells Fargo media analyst Steven Cahall to talk about the possibility of Netflix going after YouTube content creators, its possible venture into short-form content, and the effects o...

25 Jun 202532min

Marvel’s Decline, Hollywood Vs. AI, and the Most Under-Covered Stories of 2025 So Far

Marvel’s Decline, Hollywood Vs. AI, and the Most Under-Covered Stories of 2025 So Far

Matt is joined by Bloomberg’s Lucas Shaw to look back at the first half of 2025 and highlight the stories they believe were most under-covered (01:22). For a 20 percent discount on Matt’s Hollywood...

23 Jun 202528min

Tales From the Test-Screening Trenches

Tales From the Test-Screening Trenches

Matt is joined by Kevin Goetz, the CEO of Screen Engine/ASI, to discuss the world of test screenings. They dive into the importance of these test screenings, which filmmakers utilize the screenings (a...

18 Jun 202534min

The ‘Sinners’ Deal, the Manosphere, and the Biggest Overreactions of the First Half of 2025

The ‘Sinners’ Deal, the Manosphere, and the Biggest Overreactions of the First Half of 2025

Matt is joined by Bloomberg’s Lucas Shaw to look back on the first half of 2025 and highlight the stories they believe were most overcovered (01:47). Matt finishes the show with a prediction about the...

16 Jun 202532min

How to Get an Emmy Nomination (...for Matt??)

How to Get an Emmy Nomination (...for Matt??)

Matt is joined by Debra Birnbaum, editor-in-chief of GoldDerby and former head of awards at Amazon Studios, to discuss the logistics of Emmy campaigning, how Emmy and Oscar campaigns differ, who actua...

12 Jun 202538min

Running a Major Talent Agency in 2025 With the New CEO of UTA

Running a Major Talent Agency in 2025 With the New CEO of UTA

Matt is joined by David Kramer, the new CEO of United Talent Agency, to discuss his new position, how the talent representation business has changed, industry challenges like the content slowdown, the...

11 Jun 202533min

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