The Science of Green-Lighting Movies

The Science of Green-Lighting Movies

Matt is joined by Joshua Lynn, the president of Piedmont Media Research, to discuss the research studios use to determine what people want out of their movies and how to give it to him. Before the movie is green-lit, studios use research to know if people want a new tornado movie, or a biopic about Robert Oppenheimer, or how Denzel Washington will elevate a project's box office potential (02:43). Matt finishes the show with a prediction about Netflix’s stock price (25:32). For a 20 percent discount on Matt’s Hollywood insider newsletter, ‘What I’m Hearing ...,’ click this link: puck.news/thetown Email us your thoughts! thetown@spotify.com Host: Matt Belloni Guest: Joshua Lynn Producers: Craig Horlbeck and Jessie Lopez Theme Song: Devon Renaldo Learn more about your ad choices. Visit podcastchoices.com/adchoices

Episoder(577)

‘Deadpool & Wolverine’ and Marketing Disney’s First R-Rated Marvel Movie

‘Deadpool & Wolverine’ and Marketing Disney’s First R-Rated Marvel Movie

Matt is joined by Disney’s chief brand officer and president of marketing, Asad Ayaz, to talk about releasing Disney’s first R-rated Marvel film in ‘Deadpool & Wolverine,’ how that changes the calculu...

29 Jul 202432min

WBD’s Billion-Dollar War on the NBA

WBD’s Billion-Dollar War on the NBA

Matt is joined by Bloomberg’s Lucas Shaw to discuss Warner Bros. Discovery’s lawsuit against the NBA after the NBA rejected WBD’s matching offer for a package of broadcasting rights. They look at the ...

26 Jul 202429min

The High Stakes of Broadcasting the Olympics

The High Stakes of Broadcasting the Olympics

Matt is joined by Mark Lazarus, NBCUniversal Media Group chairman, to discuss the business behind broadcasting the Olympics, how these Games will feel different than the 2020 Olympics, what they learn...

24 Jul 202436min

Is Netflix or YouTube the King in Streaming?

Is Netflix or YouTube the King in Streaming?

Matt is joined by Bloomberg’s Lucas Shaw to discuss Netflix’s strong second-quarter earnings, and how the company’s strong numbers might weaken in the next few years partially because of their underwh...

22 Jul 202432min

Warner's M&A Options and an NBA Rights Scoop

Warner's M&A Options and an NBA Rights Scoop

Matt is joined by Jessica Reif Ehrlich, a senior media and entertainment analyst at BofA Securities, to discuss the floundering Warner Bros. Discovery and propose several drastic changes she believes ...

19 Jul 202439min

The 'Star Wars' Ratings Problem and What To Do Next

The 'Star Wars' Ratings Problem and What To Do Next

Matt is joined by Luminate’s director of business development, Jimmy Doyle, to discuss the state of the 'Star Wars' franchise, its lack of theatrical movies, and what the troubling TV ratings signal f...

17 Jul 202433min

Does Hollywood Need Deregulation?

Does Hollywood Need Deregulation?

Matt is joined by Bloomberg’s Lucas Shaw to discuss Warner Bros. Discovery CEO David Zaslav’s latest comments from the Sun Valley conference, during which he advocated for less regulation in Hollywood...

15 Jul 202432min

Betting on Theaters, Embracing Tech, and ‘Wicked’ With Director Jon M. Chu

Betting on Theaters, Embracing Tech, and ‘Wicked’ With Director Jon M. Chu

Matt is joined by director Jon M. Chu to discuss how he made it in Hollywood, his career-altering move to pass on Netflix and bet on movie theaters with ‘Crazy Rich Asians,’ balancing art and commerce...

11 Jul 202432min

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