Outreach Secrets: Winning Tactics to Engage Decision Makers

Outreach Secrets: Winning Tactics to Engage Decision Makers

In this bonus episode, we give you a sneak peek into what our Agency Owners Association (AOA) hangouts look like. We discuss strategies for getting through gatekeepers, and tactics such as using LinkedIn to connect with decision-makers, starting a podcast to establish credibility, and leveraging AI chatbots as a foot in the door strategy. Don’t forget to help us grow by subscribing and liking on YouTube! Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT) TIME-STAMPED SHOW NOTES: (00:00) Introduction to the Coaching Call (00:29) Challenges of Reaching Decision-Makers (01:14) Using LinkedIn to Connect with Decision-Makers (06:31) Establishing Credibility through Podcasting (09:25) Building Awareness through Client Interviews and LinkedIn Articles (12:59) Using AI Chatbots as a Foot in the Door Strategy (16:26) Harnessing the Power of Client Testimonials and Referrals  Go to https://www.marketingschool.io to learn more! Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Single Grain << Eric’s ad agency NP Digital << Neil’s ad agency X @neilpatel X @ericosiu

Episoder(3254)

Your ChatGPT Searches Were Temporarily Visible in Google Search Results

Your ChatGPT Searches Were Temporarily Visible in Google Search Results

In episode #3019, Eric Siu and Neil Patel discuss how AI is reshaping YouTube content and revenue, along with growing concerns around data privacy. They also explore strategies for packaging AI conten...

7 Aug 202524min

Peer Groups Will Make You Rich (With A Caveat)

Peer Groups Will Make You Rich (With A Caveat)

In this episode #3018, Eric Siu and Neil Patel discuss the value of surrounding yourself with the right peers and being intentional with networking to drive growth. They dive into continuous learning,...

6 Aug 202518min

Marketers MUST jump on Claude agents TODAY

Marketers MUST jump on Claude agents TODAY

In this episode 3017, Eric Siu and Neil Patel discuss key takeaways from the CMO Awards in Colombia, highlighting the nuances of global marketing and regional expectations. They explore how marketing ...

5 Aug 202523min

You Can't Be Rich Without Volatility

You Can't Be Rich Without Volatility

In this episode #3016, Eric Siu and Neil Patel discuss how wealth often follows volatility, and why embracing risk is key to growth. They cover how debt can fuel business expansion, the shifting perce...

4 Aug 202528min

What Partnering Can Be a Better Form of Marketing?

What Partnering Can Be a Better Form of Marketing?

In episode #3015, Eric Siu and Neil Patel discuss the value of partner marketing and the balance leaders need to strike between teaching and doing. They also cover the rising costs of podcast sponsors...

31 Jul 202516min

How to Produce Content at Scale With Podcasting, Content, and Webinars

How to Produce Content at Scale With Podcasting, Content, and Webinars

In this episode #3014, Eric Siu and Neil Patel discuss scaling content through podcasts, webinars, and short-form videos. They dive into the economics and effectiveness of webinars, the pros and cons ...

30 Jul 202523min

Elon vs. Zuck – $1B Compute vs. $1B Humans

Elon vs. Zuck – $1B Compute vs. $1B Humans

In this episode #3013, Eric Siu and Neil Patel discuss Elon Musk’s $1B bet on compute versus Zuckerberg’s $1B spend on AI talent. They explore buy vs. build strategies, ChatGPT’s evolving ranking fact...

29 Jul 202519min

Personalized LinkedIn Ads at Scale

Personalized LinkedIn Ads at Scale

In this episode #3012, Eric Siu and Neil Patel discuss how AI is changing the game for LinkedIn ads through personalization at scale. They also dive into lessons from a SaaS founder retreat and explor...

28 Jul 202528min

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