409: Dying to Ego and Embracing Failure with Toni Ko of Bespoke Beauty Brands

409: Dying to Ego and Embracing Failure with Toni Ko of Bespoke Beauty Brands

Toni Ko's first beauty brand, NYX Cosmetics, made $4 million in year 1, and eventually exited to L'Oréal for $500 million. Craving a new purpose, she started a sunglasses business. It failed after 3.5 years—and Ko says it's one of the best things that ever happened to her. Ko's lessons from that "failure" empowered her to launch her third and current venture: Bespoke Beauty Brands, which partners with influencer entrepreneurs on everything from concept creation to product development, marketing, and fulfillment distribution. Listen to Nathan and Ko discuss: Being a third-generation entrepreneur of Korean immigrants The early days of NYX Cosmetics, when she had 6 job titles Raking in $4 million in retail value in NYX's first year Why she's not good at sales Selling NYX in 2014 for $500 million to L'Oréal Experiencing depression after exiting her business Starting a sunglasses business and failing Launching Bespoke Beauty Brand Working with celebrity influencers like Kim Chi and Jason Wu And much more influencer entrepreneur advice… Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs. For more Foundr content, follow us on your favorite platform: Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

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Episoder(700)

699: A Pizza Oven Saved My Life - Then It Built a $100M Company

699: A Pizza Oven Saved My Life - Then It Built a $100M Company

Tom Gozney hit rock bottom with addiction at 21 and spent nearly a year in a South African rehab facility. What saved him back home wasn't a business plan - it was a brick oven he dug into his garde...

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698: (Solo) She Worked 7 Hours a Day & Made Zero Sales - This Was The Fix

698: (Solo) She Worked 7 Hours a Day & Made Zero Sales - This Was The Fix

I got on a call recently with a founder in our community who had everything right. Amazing product, clear gap in the market, strong differentiators, all the boxes ticked. But she had no sales. So I as...

24 Aug 12min

697: I Sold My House to Fund My Idea - and Built a £26M brand

697: I Sold My House to Fund My Idea - and Built a £26M brand

Sam Faiers had already shut down two businesses. She'd laid off her entire team in one day when the fashion brand stopped turning a profit. So when she found a collagen formula every manufacturer told...

20 Aug 52min

696: Jamie Left a Nike Exec Job to Bootstrap A Drinkware Brand - Now It's On Track For Seven Figures

696: Jamie Left a Nike Exec Job to Bootstrap A Drinkware Brand - Now It's On Track For Seven Figures

Jamie spent over 20 years in corporate America, including a stint as a Nike executive, before a barbecue accident changed everything. Hosting friends and family in Park City after a near-perfect day o...

19 Aug 1h

695: (Solo) I Was Winning. So Why Was I Falling Apart?

695: (Solo) I Was Winning. So Why Was I Falling Apart?

A few years ago I started waking up in the middle of the night, heart pounding, cold sweats, this overwhelming feeling of dread I could not explain. And the strangest part was there was no crisis. The...

17 Aug 12min

694: We Were Two Weeks From Shutting Down - Then We Found Our $30M Product

694: We Were Two Weeks From Shutting Down - Then We Found Our $30M Product

Chris and Jake Yap were two weeks from shutting down. A billion-dollar retailer had copied every product they launched and sold them for one tenth the price, then put it in the news - buy this coffe...

13 Aug 51min

693: (Solo) How I Built a Billion Dollar Network From Nothing (And How You Can Too)

693: (Solo) How I Built a Billion Dollar Network From Nothing (And How You Can Too)

I get this all the time. DMs, emails, some version of "hey Nathan, can I pick your brain?" And I get it, the intention is good. But here is what that message actually says to the person receiving it: ...

10 Aug 10min

692: I Was Selling Muesli From My Car Boot - Now I Run a $35M/Year Brand

692: I Was Selling Muesli From My Car Boot - Now I Run a $35M/Year Brand

Narelle Plapp started Food for Health twenty years ago making recipes for patients who couldn't find allergy-friendly food on any shelf. She loaded her first Woolworths order by hand - 14 pallets th...

6 Aug 50min

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