Doing It Online : Funnels, Sales & Scaling for Coaches Who Hate Launching11 Jun 2024

#213 - 3 things you need to change in your business to survive in 2024

I recently celebrated a big milestone – five years in business! Reflecting on this journey got me thinking about how different it's been from my first online venture, a blog. Market maturation is a big reason why.

Remember those free-wheeling blogging days? We were all about sharing knowledge and building communities. But as the market matured, things got more competitive. Higher-quality content became the norm, and established media crowded the space. That's market maturation at work!

The online course industry, my current playground, is experiencing a similar shift. Those early days felt like a gold rush for creating and sharing knowledge. Now, market maturation is changing the game. There's more competition, and learners expect top-notch production and in-depth content.

But here's the good news: market maturation can be your friend! In the episode, I share three key takeaways I've learned to navigate this evolving market:

Find your niche and own it. Don't try to be everything to everyone. Become the go-to resource in your specific area.
Show up and connect with your audience. People buy from people they know and trust. Build relationships by consistently showing up, providing value beyond your courses, and fostering a community.
Offer courses more frequently. Ditch the launch-and-disappear strategy. Embrace an evergreen approach with smaller, more frequent course offerings.

By understanding market maturation and implementing these tips, you can position yourself for long-term success in the online course world.

LINKS:

Resources mentioned: Hello Funnels Live Event

Website | Instagram | Programs | YouTube

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