516: Why You Shouldn’t Pay Influencers in 2024 | Gretta van Riel

516: Why You Shouldn’t Pay Influencers in 2024 | Gretta van Riel

Listener favorite Gretta van Riel returns to the podcast to share the influencer strategies that helped her scale three million-dollar ecommerce brands. Van Riel chats with Nathan Chan about her early days with SkinnyMeTea and ecommerce milestones, including being featured on Oprah’s “Favorite Things” and winning Shopify’s “Build a Business” contest. Then, she reveals the strategies behind her influencer marketing agency, Hey Influencers, and offers practical advice for early-stage founders on using influencer marketing to scale effectively on a lean budget. In this episode, you’ll learn: What happened during the first 60 days of SkinnyMeTea To conduct a product-for-post campaign How to negotiate with influencers The tiered micro influencer approach To track conversions through personalized codes and cost-per-click How to do a return for gifting through Instagram Stories Van Riel’s definition of creator vs. influencer Why working with an influencer co-founder is the fastest way to grow The “3 Rs” of finding quality influencers Why Twitch is an influencer gold mine The importance of direct-to-camera selling Why post-purchase surveys help track influencer impact And more influencer marketing tips… Click here to start your business for $1. You’ll get all-access foundr+, where you’ll find more in-depth, proven strategies from founders like our guest today and support and advice from our global community of 30,000 founders. If you loved this conversation and learned something new, rate and review this episode. Stay in touch with us, follow foundr on your favorite platform: Foundr.com Instagram YouTube Facebook X LinkedIn Magazine

Episoder(585)

583: The Branding Expert Behind Dior, L'Oréal & Mercedes | Camille Moore

583: The Branding Expert Behind Dior, L'Oréal & Mercedes | Camille Moore

In this episode of the Foundr Podcast, Nathan Chan sits down with Camille Moore — widely known as the internet’s favorite creative director and the strategist behind some of today’s most iconic bran...

29 Aug 202555min

582: (Solo) 3 Lessons I’ve Learned From Interviewing 100+ Billionaires

582: (Solo) 3 Lessons I’ve Learned From Interviewing 100+ Billionaires

After interviewing over 100 billionaires and ultra-successful entrepreneurs, I’ve spotted three lessons that come up every single time — no matter the industry, background, or business model. In this...

26 Aug 202510min

581: How to Build a $100M Brand Without Raising a Dollar | Peach & Lily

581: How to Build a $100M Brand Without Raising a Dollar | Peach & Lily

Alicia Yoon is the founder of Peach & Lily—the pioneering brand that brought Korean skincare to the U.S. before “K-Beauty” was a buzzword. In this episode, she shares how her personal skin struggle...

22 Aug 20251h 11min

580: (Solo) The Step-by-Step Method to Reach Anyone — Even Billionaires

580: (Solo) The Step-by-Step Method to Reach Anyone — Even Billionaires

Four months into starting Foundr, I landed an interview with billionaire entrepreneur Richard Branson — without connections, without experience, and while building my very first business from scratch....

19 Aug 20257min

579: The Strategy That Made NYX a Household Name | Toni Ko (Best of Foundr)

579: The Strategy That Made NYX a Household Name | Toni Ko (Best of Foundr)

In this episode, Toni Ko, founder of NYX Cosmetics, shares how she built one of the fastest-growing cosmetics brands in the world—scaling from a $250,000 investment to a $500M exit to L’Oréal. She ...

15 Aug 202546min

578: (Solo) The Wake-Up Call That Changed How I Work

578: (Solo) The Wake-Up Call That Changed How I Work

I almost walked away from Foundr. Not because the business wasn’t working—but because I wasn’t. In this episode, I’m sharing the truth about burnout. After seven years of building nonstop, I hit a wa...

12 Aug 202510min

577: The Genius Referral Model Behind Burst’s Multi-Million Dollar Brand (Best of Foundr)

577: The Genius Referral Model Behind Burst’s Multi-Million Dollar Brand (Best of Foundr)

Brittany Stewart turned toothbrushes into a breakout DTC success story—co-founding one of America’s fastest-growing eCommerce brands: Burst Oral Care. In this episode, she shares how Burst launched...

8 Aug 202542min

576: (Solo) This One Trademark Mistake Nearly Killed My Business - Here's What I Learnt

576: (Solo) This One Trademark Mistake Nearly Killed My Business - Here's What I Learnt

I got sued just a few months into starting Foundr—and it nearly crushed everything I was building. In this short episode, I’m sharing the full story behind how I was forced to change the name of my...

5 Aug 20259min

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