Coaching for Leaders20 Feb 2017

285: How to Write a Killer LinkedIn Profile, with Brenda Bernstein

Brenda Bernstein: How to Write a KILLER LinkedIn Profile

Brenda Bernstein is the Founder and Senior Editor at The Essay Expert and the author of How to Write a KILLER LinkedIn Profile*, a book that held the #1 best-seller spot in Amazon’s business writing skills list for 2 years.

Key Points

LinkedIn profiles are very important for job seekers.
Your headline is the most important place to have keywords.
Don’t include your company name in your headline unless it has cachet.
In your experience section, emphasize your current job and make sure it has the best description.
Think of three key words you want to come across in your profile photo.
Make sure you have a 100% completed profile to get boosted by LinkedIn’s algorithms.
Write your summary in first-person.
If you have a very uncommon or unclear job title, it’s okay to write one that people would understand, so long as it’s accurate.
Recommendations are important because they’re the only way on LinkedIn to really prove who you are and what you’ve actually done.
When you request a connect, don’t just use the standard one, write a custom request.

Resources Mentioned

Book Notes

Download my highlights from How to Write a KILLER LinkedIn Profile in PDF format (free membership required).

Related Episodes

How To Get The Most From LinkedIn, with Donna Schilder (episode 101)
How To Create A Personal Knowledge Management System, with Bonni Stachowiak (episode 129)
How Twitter Can Help You Lead, with Joel Comm (episode 242)

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