326 Binge Marketing by Carlijn Postma
The Marketing Book Podcast9 Apr 2021

326 Binge Marketing by Carlijn Postma

Binge Marketing: The Best Scenario for Building Your Brand by Carlijn Postma

How do you build a brand in a time of information overload where the media are so fragmented that you can barely get your audience's attention? And how do you ensure that everyone tells the same story on all those channels?

Carlijn Postma takes you to the place where content is the product and where people know how to attract and retain an audience: Hollywood.

Binge Marketing is not another stuffy marketing book, but a refreshing look at marketing in the 21st century.

With this advice handed to you in this book, you can be sure that people will want to listen to your story. Not just one episode, but as a loyal and committed reader, viewer, or listener.

Compare your brand with the scenario of a very good television series and consider every single statement and marketing activity you put out there as an episode of that series. As a true showrunner, you can build on your own loyal and involved audience.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/binge-marketing-carlijn-postma

Episoder(579)

066 The Agile Marketer by Roland Smart

066 The Agile Marketer by Roland Smart

"The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage" by Roland Smart Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/the-agile-marketer-roland-smart

15 Apr 201648min

065 Driving Demand by Carlos Hidalgo

065 Driving Demand by Carlos Hidalgo

"Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer" by Carlos Hidalgo Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/driving-demand-carlos-hidalgo

8 Apr 201634min

064 New Sales. Simplified. by Mike Weinberg

064 New Sales. Simplified. by Mike Weinberg

"New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development" by Mike Weinberg Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/new-sales.-simplified.-mike-weinberg

1 Apr 201639min

063 Hacking Marketing by Scott Brinker

063 Hacking Marketing by Scott Brinker

"Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative" by Scott Brinker Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/hacking-marketing-scott-brinker

25 Mar 201644min

062 Magnetic by Joe Calloway

062 Magnetic by Joe Calloway

"Magnetic: The Art of Attracting Business" by Joe Calloway Click here to view the Show Notes! https://www.salesartillery.com/marketing-book-podcast/magnetic-joe-calloway

18 Mar 201635min

061 The Conversion Code by Chris Smith

061 The Conversion Code by Chris Smith

"The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales" by Chris Smith Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/the-conversion-code-chris-smith

11 Mar 201639min

060 Hug Your Haters by Jay Baer

060 Hug Your Haters by Jay Baer

"Hug Your Haters: How to Embrace Complaints and Keep Your Customers" by Jay Baer Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/hug-your-haters-jay-baer

4 Mar 201646min

059 Small Data by Martin Lindstrom

059 Small Data by Martin Lindstrom

"Small Data: The Tiny Clues That Uncover Huge Trends" by Martin Lindstrom and Chip Heath Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/small-data-martin-lindstrom

26 Feb 201635min

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