418 Myths of Social Media by Ian MacRae
The Marketing Book Podcast13 Jan 2023

418 Myths of Social Media by Ian MacRae

Myths of Social Media: Dispel the Misconceptions and Master Social Media (2nd Ed.) by Michelle Carvill and Ian MacRae

About the Book:

Everyone knows that social media is free, millennials are all adept social media experts, and businesses always have to be available 24/7 and ultimately none of it really matters, as the digital space is full of fake news and online messaging is seen as inauthentic.

Don't they?

The use of social media as a business tool is dominated by falsehoods, fiction, and fabrications.

In Myths of Social Media, digital consultant Michelle Carvill and workplace psychologist Ian MacRae dismiss many of the most keenly-held misconceptions and instead, present the reality of social media best practices.

Using helpful and instructive, sometimes entertaining, and occasionally eye-watering examples of what you should and should not do, Myths of Social Media bunks the most commonly held myths and shows you how to use social media effectively for work and at work.

About the Author:

Ian MacRae is a work psychologist, consultant, speaker, author, and Managing Director of High Potential Psychology.

He works with and writes about, a wide range of topics relating to psychology and the workplace. He developed the High Potential Traits Inventory (HPTI), a personality assessment that has been translated into dozens of languages and used by over 50,000 people around the world.

He has published six books which have been translated into 10 different languages including Myths of Work: Dispel the Misconceptions and Succeed in the World of Work, Dark Social: Understanding the Darker Side of Work, Personality and Social Media, High Potential: How To Spot, Manage And Develop Talented People At Work, and Motivation and Performance: A Guide to Motivating a Diverse Workforce

And, interesting fact - despite living in the UK and having a Scottish name, he doesn't have a Scottish accent – he is from Canada!

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/myths-social-media-ian-macrae

Episoder(579)

034 Twitter Power 3.0 by Joel Comm and Dave Taylor

034 Twitter Power 3.0 by Joel Comm and Dave Taylor

"Twitter Power 3.0: How to Dominate Your Market One Tweet at a Time" by Joel Comm and Dave Taylor https://www.salesartillery.com/marketing-book-podcast/twitter-power-3.0-joel-comm-dave-taylor

4 Sep 201531min

033 The Sales Acceleration Formula by Mark Roberge

033 The Sales Acceleration Formula by Mark Roberge

"The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million" by Mark Roberge https://www.salesartillery.com/marketing-book-podcast/the-sales-acceleration-formula-mark-roberge

28 Aug 201529min

032 Hacking Sales by Max Altschuler

032 Hacking Sales by Max Altschuler

"Hacking Sales: The Playbook for Building a High Velocity Sales Machine" by Max Altschuler https://www.salesartillery.com/marketing-book-podcast/hacking-sales-max-altschuler

21 Aug 201532min

031 Web Marketing That Works by Adam Franklin and Toby Jenkins

031 Web Marketing That Works by Adam Franklin and Toby Jenkins

"Web Marketing That Works: Confessions from the Marketing Trenches" by Adam Franklin and Toby Jenkins https://www.salesartillery.com/marketing-book-podcast/web-marketing-that-works-adam-franklin-toby-jenkins

14 Aug 201536min

030 Fizz by Ted Wright

030 Fizz by Ted Wright

"Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth" by Ted Wright https://www.salesartillery.com/marketing-book-podcast/fizz-ted-wright

7 Aug 201530min

029 Marketing Lessons from the Grateful Dead by David Meerman Scott

029 Marketing Lessons from the Grateful Dead by David Meerman Scott

Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History by David Meerman Scott and Brian Halligan https://www.salesartillery.com/marketing-book-podcast/marketing-lessons-from-the-grateful-dead-david-meerman-scott-brian-halligan Recorded 7/22/2015

31 Jul 201527min

028 Welcome to the Funnel by Jason Miller

028 Welcome to the Funnel by Jason Miller

"Welcome to the Funnel: Proven Tactics to Turn Your Social Media and Content Marketing up to 11" by Jason Miller https://www.salesartillery.com/marketing-book-podcast/welcome-to-the-funnel-jason-miller

24 Jul 201531min

027 The Big Data-Driven Business by Russell Glass and Sean Callahan

027 The Big Data-Driven Business by Russell Glass and Sean Callahan

"The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits" by Russell Glass and Sean Callahan https://www.salesartillery.com/marketing-book-podcast/the-big-data-driven-business-russell-glass-sean-callahan

17 Jul 201526min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
lydartikler-fra-aftenposten
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
kommentarer-fra-aftenposten
pengesnakk
tid-er-penger-en-podcast-med-peter-warren
finansredaksjonen
livet-pa-veien-med-jan-erik-larssen
pengepodden-2
utbytte
stormkast-med-valebrokk-stordalen
morgenkaffen-med-finansavisen
rss-markedspuls-2
lederpodden
rss-sunn-okonomi
okonomiamatorene
rss-impressions-2