The Marketing Book Podcast22 Mar 2024

480 MKTG STINX by Bob Hoffman

MKTG STINX by Bob Hoffman

ABOUT THE BOOK:

From the Author – "There have been thousands of books and articles extolling the virtues of marketing and advertising. But I don't think there has ever been one about how stupid and wasteful most of it is.

Well, now there is."

ABOUT THE AUTHOR:

Bob Hoffman is the author of several best-selling books about advertising. He is also among the most sought-after international speakers on advertising and marketing.

His books include, ADSCAM: How Online Advertising Gave Birth to One of History's Greatest Frauds, and Became a Threat to Democracy, Advertising for Skeptics, Laughing at Advertising, BadMen: How Advertising Went From A Minor Annoyance To A Major Menace, and Marketers Are From Mars, Consumers Are From New Jersey – all of which have been featured on The Marketing Book Podcast.

He is the creator of the popular "Ad Contrarian" blog, named one of the world's most influential marketing and advertising blogs by Business Insider.

Bob was the CEO of two independent agencies and the U.S. operation of an international agency.

Bob's commentary has appeared in the BBC World Service, The Wall Street Journal, The New York Times, MSNBC, The Financial Times, The Australian, New Zealand Public Broadcasting, Fox News, Sky News, Forbes, Canadian Public Broadcasting, and many other news outlets throughout the world.

And, interesting fact – in his youth, he responded to a want ad and was hired to be a writer of adult fiction. He lasted one day at that job.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/mktg-stinx-bob-hoffman

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(579)

502 The New Rules of Marketing & PR (9th Ed.) by David Meerman Scott

The New Rules of Marketing & PR: How to Use Content Marketing, AI, Social Media, Podcasting, Video, and Newsjacking to Reach Buyers Directly (9th Edition) by David Meerman Scott ABOUT THE BOOK: The up...

23 Aug 20241h 3min

501 Unsticking Deals by James Muir

Unsticking Deals: Why Deals Stall, How to Unstick Them, And How to Prevent Them From Sticking in the First Place by James Muir ABOUT THE BOOK: Stuck deals are arguably the biggest problem in sales. D...

16 Aug 20241h 20min

500 The Power of Instinct by Leslie Zane

The Power of Instinct: The New Rules of Persuasion in Business and Life by Leslie Zane ABOUT THE BOOK: Award-winning Fortune 500 brand consultant and behavioral expert Leslie Zane shatters conventiona...

9 Aug 20241h 4min

499 The Consumer Behaviour Book by Tas Tasgal

The Consumer Behaviour Book: Exploring The Reasons Why Emotions Are So Important In Decision Making by Anthony "Tas" Tasgal ABOUT THE BOOK: Neoclassical economics assumes that most people have well-d...

2 Aug 20241h 9min

498 Buyer Personas by Jim Kraus

Buyer Personas – Revised and Expanded: Gain Deep Insight Into Your Customers' Buying Decisions and Win More Business by Jim Kraus and Adele Revella ABOUT THE BOOK: A fresh look into understanding yo...

26 Jul 20241h 7min

497 The Smart Advertising Book by Dan White

The Smart Advertising Book: How To Deliver Advertising That Grows Your Brand by Dan White ABOUT THE BOOK: Brands today have a bewildering array of ways to communicate with their target audience. To su...

19 Jul 20241h 22min

496 Chaotic Change by Nicholas Webb

Chaotic Change: Embracing Chaos to Drive Innovation and Growth by Nicholas Webb ABOUT THE BOOK: Chaotic Change is designed to be a comprehensive guide for leaders, innovators, and change-makers naviga...

12 Jul 20241h 18min

495 Brand Naming by Rob Meyerson

Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service by Rob Meyerson ABOUT THE BOOK: You don't have a brand—whether it's for a company or a product—until you have...

5 Jul 20241h 6min