BONUS! They Ask, You Answer in German by Rene Neubach

BONUS! They Ask, You Answer in German by Rene Neubach

They Ask You Answer: Ein Revolutionär Simpler Ansatz Für Mehr Erfolg In Vertrieb Und Marketing, Angepasst An Die Digitalen Konsumenten Von Heute

ABOUT THE BOOK

This is the German-language edition of the bestseller "They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer" by Marcus Sheridan, featured on episode 258 of The Marketing Book Podcast in 2019.

This interview starts in English and then is in German.

ABOUT THE AUTHOR

René Neubach is the founder of Content Glory. Born and raised in Vienna René has spent the last 25 years in different areas of digital marketing before joining the pharmaceutical industry in various marketing positions both in Europe and globally.

For the last ten years, René has worked as a consultant and business coach, focusing on developing content strategies for his clients and coaching marketing and salespeople to implement these strategies and tactics in their companies successfully.

ABOUT THE GUEST HOST

Torsten Herrmann is a digital marketing consultant and Managing Director of the online marketing consultancy Chain Relations GmbH in Frankfurt and Leipzig.

Chain Relations is a digital marketing agency specializing in online lead generation and demand generation in B2B industries.

For over 25 years, he has supported B2B companies of all sizes in developing and optimizing their marketing and sales strategies.

He hosts the German-language podcast "Lasst die Kunden Kommen," which is the same name as his business novel about inbound marketing and account-based marketing.

Episoder(579)

034 Twitter Power 3.0 by Joel Comm and Dave Taylor

034 Twitter Power 3.0 by Joel Comm and Dave Taylor

"Twitter Power 3.0: How to Dominate Your Market One Tweet at a Time" by Joel Comm and Dave Taylor https://www.salesartillery.com/marketing-book-podcast/twitter-power-3.0-joel-comm-dave-taylor

4 Sep 201531min

033 The Sales Acceleration Formula by Mark Roberge

033 The Sales Acceleration Formula by Mark Roberge

"The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million" by Mark Roberge https://www.salesartillery.com/marketing-book-podcast/the-sales-acceleration-formula-mark-roberge

28 Aug 201529min

032 Hacking Sales by Max Altschuler

032 Hacking Sales by Max Altschuler

"Hacking Sales: The Playbook for Building a High Velocity Sales Machine" by Max Altschuler https://www.salesartillery.com/marketing-book-podcast/hacking-sales-max-altschuler

21 Aug 201532min

031 Web Marketing That Works by Adam Franklin and Toby Jenkins

031 Web Marketing That Works by Adam Franklin and Toby Jenkins

"Web Marketing That Works: Confessions from the Marketing Trenches" by Adam Franklin and Toby Jenkins https://www.salesartillery.com/marketing-book-podcast/web-marketing-that-works-adam-franklin-toby-jenkins

14 Aug 201536min

030 Fizz by Ted Wright

030 Fizz by Ted Wright

"Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth" by Ted Wright https://www.salesartillery.com/marketing-book-podcast/fizz-ted-wright

7 Aug 201530min

029 Marketing Lessons from the Grateful Dead by David Meerman Scott

029 Marketing Lessons from the Grateful Dead by David Meerman Scott

Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History by David Meerman Scott and Brian Halligan https://www.salesartillery.com/marketing-book-podcast/marketing-lessons-from-the-grateful-dead-david-meerman-scott-brian-halligan Recorded 7/22/2015

31 Jul 201527min

028 Welcome to the Funnel by Jason Miller

028 Welcome to the Funnel by Jason Miller

"Welcome to the Funnel: Proven Tactics to Turn Your Social Media and Content Marketing up to 11" by Jason Miller https://www.salesartillery.com/marketing-book-podcast/welcome-to-the-funnel-jason-miller

24 Jul 201531min

027 The Big Data-Driven Business by Russell Glass and Sean Callahan

027 The Big Data-Driven Business by Russell Glass and Sean Callahan

"The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits" by Russell Glass and Sean Callahan https://www.salesartillery.com/marketing-book-podcast/the-big-data-driven-business-russell-glass-sean-callahan

17 Jul 201526min

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