Lean Marketing Principles to Become an Unstoppable Marketer

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

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Using lean marketing principles can help you to become a more productive digital marketer.

In this episode, I’m talking to Monica Georgieff, Marketing Director of Kanbanize, a lean management platform that combines principles of Lean and Kanban. It is like Trello on steroids with the addition of portfolio management, flow analytics, and automated business rules.

We discuss how to apply Kanban to marketing and make the entire process more lean and efficient. Monica shares highly practical steps to applying the principles, and she shares a mind-blowing marketing metric that most marketers aren’t using.

This is a fun and interesting episode that will help you take your marketing to the next level.

Topics covered:

• Bus drivers in Malta are professional race car drivers
• The effect of capitalism and startups in Bulgaria
• Creating value and a relationship that is positive
• Being mindful of your audience and targeting correctly
• Creating value in the digital media space based on data
• Structuring Kanban for marketing especially team communication
• Creating a more predictable flow of content planning
• Work in progress limits create efficiency
• Interlinking Kanban cards on different boards for enterprise situations
• Using data tracking to make sure resources aren’t wasted
• Kanbanize has tracking analytics for measuring process efficiency
• Using a Monte Carlo simulation to predict when tasks are completed

Resources mentioned:

• Kanbanize
• Hooked by Nir Eyal
• HubSpot Blog
• SEMRush
• Kanbanize Blog
• Kanbanize Twitter @KanbanizeInc
• Actionable Agile

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→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

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