How To Calculate The Value Of Your Leads Overtime
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast31 Okt 2017

How To Calculate The Value Of Your Leads Overtime

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

How to calculate lead value?

My guest today is Keith Perhac, of DevelopYourMarketing.com and Segmetrics. Keith is a developer and marketer, and he is here to teach you how to calculate the value of your leads over the long-term.

Focusing on lead value over time will enable you to know what is working and generating revenue, and what is not. Listen in as Keith shares his step-by-step guide to tracking lead value and tailoring your marketing to the most valuable leads.

Topics covered:

  • The importance of measuring long-term lead value
  • Calculating lead value
  • Tracking digital touch points
  • Utilizing Segmetrics to measure lead value
  • Facebook lead tracking limitations
  • Tracking step-by-step guide: CRMs, UTM tags and mapping your customer journey
  • Generating revenue reports
  • Keith’s background and career in Japan
  • Recommended reading and advice


Resources mentioned:


***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo


🐔


Episoder(309)

Professionalism is Killing Your Brand: Here's the Cure

Professionalism is Killing Your Brand: Here's the Cure

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

21 Mai 202459min

Funnels Don't Build Businesses: Here's What Does

Funnels Don't Build Businesses: Here's What Does

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

14 Mai 202459min

How to Build a Content Strategy That "Drives Pipeline"

How to Build a Content Strategy That "Drives Pipeline"

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

7 Mai 202454min

25 Years of (Product-Led) Growth: Actionable B2B Lessons From Leah Tharin

25 Years of (Product-Led) Growth: Actionable B2B Lessons From Leah Tharin

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

30 Apr 20241h 4min

Know Your "Enemies" — A Practical Guide to Competitive Intelligence

Know Your "Enemies" — A Practical Guide to Competitive Intelligence

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

23 Apr 202456min

How to Make Products That Stick (With PepsiCo's Chief Design Officer)

How to Make Products That Stick (With PepsiCo's Chief Design Officer)

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

16 Apr 202455min

Stop Wrestling With Pricing: How to Set Prices Customers Want

Stop Wrestling With Pricing: How to Set Prices Customers Want

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

9 Apr 20241h 1min

How to Find SPICY Angles That The Right People Cannot Ignore

How to Find SPICY Angles That The Right People Cannot Ignore

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

2 Apr 20241h 2min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
rss-penger-polser-og-politikk
e24-podden
rss-borsmorgen-okonominyhetene
tid-er-penger-en-podcast-med-peter-warren
finansredaksjonen
pengepodden-2
utbytte
liberal-halvtime
rss-markedspuls-2
pengesnakk
livet-pa-veien-med-jan-erik-larssen
rss-pa-konto
morgenkaffen-med-finansavisen
lederpodden
rss-politisk-preik
stormkast-med-valebrokk-stordalen
rss-investering-gjort-enkelt