Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast30 Apr 2024

25 Years of (Product-Led) Growth: Actionable B2B Lessons From Leah Tharin

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

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Leah Tharin, a B2B growth veteran with 25 years of experience, rips apart the bullshit and delivers actionable insights you can actually use. No jargon. No fluff. She breaks down what PLG (Product-Led Growth) really means and how to make it work for you, even if you're not a SaaS unicorn.

(00:00) - Intro
(03:03) - What would be product-led growth and sales-led growth if they were a board game
(08:03) - Cutting through the jargon
(11:57) - Breaking down product-led growth
(15:38) - Breaking down sales-led growth
(17:22) - When to choose between PLG or SLG
(19:55) - Step-by-step guide with a sales-led company
(29:21) - What is the most difficult scenario for a sales-led company
(37:23) - The 4 categories of people you need to serve
(39:30) - How to identify the key "aha" moment
(58:23) - Summary
(01:00:07) - Leah's top 3 resources

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→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

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