Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast17 Apr 2018

The Long-Term Principles to Create Effective Facebook Ads

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

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How often do you look at Facebook?

Facebook is the largest media company in the world, and it has generated more than $27 billion in revenue.

In this episode, you will learn long-term principles to create effective Facebook ads. Today, I’m talking to Karola Karlson, a freelance performance marketing manager specializing in Facebook advertising.

Topics covered:

Performance Marketing: Tracking results, measuring real-time performance, tweaking ad campaigns, and changing marketing strategies
Performance marketing is a mindset where you make decisions based on data
How to generate new leads and customers using Facebook advertising
Step 1: Messaging - Find unique value proposition that makes your brand shine and stand out
Step 2: Ad Designs - Do not use stock photos, find unique design angle
Unique imagery catches people’s attention and generates higher click-through rates
Utilize ready made icons, videos, and backgrounds with simple text for imagery
Step 3: Create Facebook Ad Account to set up campaign, objective, goal, budget, audience
Utilize tools in Facebook Ad Manager to gauge audience and effectiveness of your ads
Understand your audience by asking questions and targeting customers using similar brands and products
Conversions and results are necessary to determine if ads are working
Avoid creating too many ads for one campaign
Start with one message and then try different messages; keep the same call to action
Use step-building approach to create trust with your audience
Reasons why Facebook ad campaigns fail and mistakes that are made
Facebook is the most effective advertising platform available
Recent News: Facebook manipulated people to get and use personal and private data
Data is the reason why marketing ads on Facebook are successful
Good products and good marketing mean no sleaziness needed
Aggregate Blog: 1 great article per 2 weeks is worth more than 2 bad articles per week
Writing posts and promoting the blog generates new offers of partnerships
Communication and Understanding: Learn about consumer behavior and human psychology to identify what makes them tick and buy

Resources mentioned:

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→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

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