The Most Effective Way to Generate Demand with Jeanne Hopkins

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

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Most marketers focus on lead generation but it is enough?

There's another step in your marketing system that comes first: demand generation. While lead generation is a system focused on collecting contact information from potential customers, demand generation is about building brand awareness and creating demand for your products or services.

I asked lead generation expert Jeanne Hopkins to join the show and share her process of setting up a marketing campaign that generates demand and acquires customers.

Topics covered:

• Why most companies struggle to develop a system for attracting leads
• The costly mistake marketers make when it comes to their website design
• How auditing is the first step new marketers should take in demand generation
• The unexpected reason why promotion is the last thing you should think about
• Why small teams should go after key objectives vs. individuals
• What marketers miss when it comes to communication and small wins
• How we set expectations along the customer journey and why they matter
• Why we need to become comfortable with video and public speaking

Resources mentioned:

• SaaS Monetization - Episode 24 with Patrick Campbell
• Dan Moyle
• Toastmasters
• Dale Carnegie - Public Speaking Training
• Patrick Campbell: ProfitWell Blog
• Patrick Campbell: Price Optimization Blog
• @mvolpe - Mike Volpe on Twitter
• Sales experience for marketers book or another podcast episode
• @JeanneHopkins - Jeanne Hopkins on Twitter
• Jeanne Hopkins on LinkedIn
• Marketing vs. Communications: The Surprising Difference
• Bikeshedding in Marketing: 3 Keys to Being an Effective Marketer

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→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

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