Brand Positioning 101: How to Tell a Memorable Story

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

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How can your brand stand out in an oversaturated market today?

If you’re a frequent listener, you already know we talk a lot about branding on this podcast. It’s because I believe that branding is the core of marketing. Without a solid foundation in place, your marketing strategy will flop.

In today's episode, Rebecca Vogels and I chat about the connection between branding, storytelling, and your personal brand.

Topics covered:

• How social media has transformed the concept of branding
• Why companies must know what values they stand for today
• Finding out what your customers care about (and how they communicate)
• The difference between your existing customers vs. leads you want to attract
• How to tell a story about your brand that delivers value
• What three key story concepts your brand can tell
• Why marketers should focus on empathy for their customers

Resources mentioned:

• Storytelling Marketing Strategy: Tell Your Business Story in 6 Steps
• 26 Types of Brand Positioning to Stand Out In Your Customer’s Mind
• All of the Above
• t3n - digital pioneers
• Product Positioning: 5 Proven Methods
• How to Use Jobs-to-be-Done to Read Your Customers' Minds
• Buyer Persona: Your Guide to Create 100% Accurate & Detailed Ones
• Mark Ritson: 4 Steps to Creating a Rock-Solid Marketing Strategy
• Why Am I Crying All the Time?
• Happy Money: The Science of Happier Spending
• SXSW: South by Southwest Conference
• Seth Godin’s Marketing Secrets to Launching a New Business
• Purple Cow
• 13 Positioning Principles From Hungry Hungry Hippos
• Branding 101: 5 Steps to Build a Small Business Brand

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→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

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