How to Grab Attention: Kevin Roger’s 60-Second Sales Hook
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast28 Aug 2018

How to Grab Attention: Kevin Roger’s 60-Second Sales Hook

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

Want to learn how to write a sales hook for your business in 60 seconds?

Former stand-up comedian and copywriting coach Kevin Rogers joins the podcast to talk about personality marketing and how to use humor to capture your customers’ attention.

Not only does Kevin share his four-step system for creating an enticing sales hook, but he covers how you can apply this powerful storytelling formula to your business--even if you don’t have a story to share yet.

Topics covered:

  • Why winning your prospects’ attention comes first
  • The key difference between cold leads vs. warm leads
  • How Kevin uses stand-up comedy to connect with his audience
  • His four-step system for writing an irresistible sales hook
  • Why marketing yourself is the hardest thing you’ll ever do
  • When you should talk about yourself vs. your customer
  • How to sell something when you can’t use your own story
  • How to interview your customers like a journalist

Resources mentioned:


***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo


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