Storytelling Marketing Strategy: Tell Your Business Story in 6 Steps
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast4 Sep 2018

Storytelling Marketing Strategy: Tell Your Business Story in 6 Steps

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

How can we use story in our marketing strategy and drive more business?

Storytelling is a skill just like anything else. All it takes to write a mesmerizing story is knowing the key elements of great storytelling and practice.In this episode, we're joined by master storyteller Michael Hauge. He's an author and story expert who has coached on countless Hollywood movie scripts since 1985.

Tune in to learn how you can apply Michael's 6-step storytelling formula to your own business.

Topics covered:

  • The reason why storytelling is valuable for marketers
  • Why the storytelling process starts with your end result
  • Michael’s favorite marketing story (and what made it powerful)
  • How to find a protagonist your audience empathizes with
  • Why the hero in every story must endure a crisis
  • The goal of story obstacles and how to create meaningful conflict
  • What your ideal aftermath is with persuasive storytelling
  • How to use dialogue to transport your audience with story


Resources mentioned:


***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo


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