How to Talk to Customers and Validate Your Business Idea (When Everyone Is Lying to You)
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast8 Jan 2019

How to Talk to Customers and Validate Your Business Idea (When Everyone Is Lying to You)

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

Will your next startup be a success? The truth is, you can never be 100% certain until you test your idea — but you can save yourself 12 months of time by talking to your customers first.

In this episode, Rob Fitzpatrick joins us on the podcast to share how you can validate your business idea by getting better feedback.

Topics covered:

  • Why you shouldn’t sell to customers you don't understand
  • The brilliant payoff of going out into the real world to talk to people
  • How to ask intriguing questions that get your customers to open up
  • Why your personal network is far more valuable than you realize
  • The surprising reason your breakthrough idea isn’t about profitability
  • Exactly what type of customers you should go after to build quickly
  • How to identify your core skills and monetize your top strengths
  • Why beginning conversations with your pitch is a major mistake

Resources mentioned:


***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo


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