An In-Depth Guide to Content Marketing for Long-Term Growth
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast19 Feb 2019

An In-Depth Guide to Content Marketing for Long-Term Growth

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

Want to learn how one B2B marketing campaign made $64 million from a $6,000 budget?

Ryan Bonnici joins the podcast to share the exact steps he took and how you can follow his strategy.

Listen in to hear us talk content marketing, search engine optimization, and how to drive tangible results without using growth hacks.

Topics covered:

  • Why you should go after the top of your funnel vs. optimizing for conversions
  • How content marketing impacts your sales funnel and drives long-term growth
  • Why you have to validate data before you create any piece of content
  • How to get into your target buyer’s head to find out exactly what they’re searching
  • Why most of your content shouldn’t be about the products you sell
  • The effective way to search for keywords based on an intent to buy
  • Prioritizing low difficulty keywords vs. high difficulty keywords
  • Why you shouldn't rely on blog posts to learn about new strategies


Resources mentioned:


***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo


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