How to Use Customer Surveys to Sell More (And Better)

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

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Wouldn't you love to get more value out of customer surveys?

As we all know, talking to customers is the best way to learn more about your audience.

We've covered surveys and how to get inside your prospects' head on the show before. But in this episode, we cover an unconventional approach to using surveys inside your sales funnel.T

his is a special interview because I'm speaking to not one, but two guests. Rob and Kennedy are the co-founders of ResponseSuites. And they're here to reveal how you can use surveys to sell more... without pissing your customers off.

Topics covered:

• How Rob and Kennedy transitioned from entertainment into marketing
• Why typical customer surveys are where useful data goes to die
• How to create a personalized sales process at the end of your funnel
• The best way to ask key questions (and instantly define your customers’ needs)
• What happens next in the funnel after someone completes your survey
• Why sending email blasts to your entire list alienates 60% of your audience
• The simplest place in your funnel to start asking subscribers to fill out a survey
• Two practical techniques for increasing your survey response rates
• What four critical questions will generate the most useful answers

Resources mentioned:

• ResponseSuite
• 3 Marketers Walk Into a Podcast
• How To Sell The Way Customers Want To Buy
• Slack
• Asana
• ConvertKit
• Infusionsoft
• ActiveCampaign
• How to Do User Research (Even if You're on a Budget)

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→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

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