Writing & Self-Publishing a Marketing Book: A No-Bull Guide

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

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Making her second appearance on the podcast, April Dunford joins us to share the many learning experiences she took from writing and releasing her book, Obviously Awesome: How to Nail Product Positioning So Customers Get It, Buy It, Love It.

After rewriting her book for the fifth time (maybe more), April gives us a bit of insight on how the publishing industry works (or doesn’t work) and why you need to make sure your message is clear and compelling before writing it.

Topics covered:

• Why April decided to launch a book
• Why keeping track of how many books you’ve sold is difficult and why April isn’t worried about those numbers
• The dumb questions the publishing industry asked April throughout the process
• Learning experiences from writing and rewriting a book for five years
• How April made time to write her book and why she hired a one-stop-shop to put the finishing touches on the book
• Why she scaled back her original manuscript to it’s published form available now
• How to find a self-publishing consulting group
• April’s experience with her book launch and the marketing plan that made it work

Resources mentioned:

• April Dunford on Everyone Hates Marketers
• April’s New Book
• Positioning: The Battle for Your Mind - Ries & Trout
• Chapters Indigo
• Barnes & Noble
• 1-800-CEO Reads
• Scribe
• Kindle Store
• April’s Twitter
• Editor's note: here's a list of 70+ books for entrepreneurs you might want to check out=

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→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

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