4 Questions to Design High-Converting Landing Pages
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast15 Okt 2019

4 Questions to Design High-Converting Landing Pages

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

You might find it hard to explain what your product actually does. This leads to a weak messaging on your landing pages, which leads to people not signing up, and ultimately lower revenue.

My guest today is Pedro Cortés, a SaaS marketing and design consultant.

We talked about why companies struggle with positioning, Pedro’s framework to discover his clients’ most valuable selling points, and how he translates it to a well-crafted landing page.

Topics covered:

  • How Pedro positions his consulting business
  • How if a SaaS company is solving “big problems”
  • Why companies struggle to explain what their product actually does
  • Questions Pedro asks his clients to build a position-accurate landing page
  • How to translates insights into a well-crafted landing page
  • Why testimonials are valuable and how you can make it more “human”
  • How Pedro goes about finding the buyer’s most important pain points


Resources mentioned:


***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo


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