4 No-BS Steps to Launch A Successful Newsletter
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast11 Feb 2020

4 No-BS Steps to Launch A Successful Newsletter

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

Do you have a newsletter, or thinking about creating one? If you’re still unsure about how to start or grow it, then this episode is for you.

This week we are joined by Josh Spector, social media marketing and business consultant who has worked with The Oscars, New Line Cinema, actors, podcasters, and more.

In this episode, you’ll learn how to position your newsletter, research your audience, and design your value proposition.

Topics covered:

  • The difference between email newsletters and email marketing
  • Why newsletter is not going away anytime soon
  • Do younger people have a different relationship with emails?
  • How to set the right goal for your newsletter
  • Designing your newsletter’s value proposition
  • How to do customer research by “stalking” your audience
  • Why consistency is everything
  • What Josh thinks marketers should learn for the next 5, 10, and 50 years

Resources mentioned:


***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo


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