How to Build Relationships with Influencers (& Get Your Brand Known)
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast10 Mar 2020

How to Build Relationships with Influencers (& Get Your Brand Known)

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

Marketing is about building relationships. Sadly, it’s also something that marketers tend to forget.

My guest today will teach you how to get your brand name out there by building relationships with influential individuals. Today we have Nathan Hirsch, serial entrepreneur and the founder of FreeeUp and OutsourceSchool.

In this episode, you’ll learn how to do outreach the right way, outsource your network and relationship management, and build marketing partnerships with the right people.

Topics covered:

  • Why it is important to connect with influential people
  • Why influencer marketing is not a new concept at all
  • Why most people struggle with reaching out to people
  • How to get yourself on other people’s podcasts
  • How to manage your network and relationships by outsourcing
  • How to propose “content swap” to potential partners
  • The biggest mistake people made in content partnerships
  • What Nathan thinks marketers should learn in 5, 10, 50 years

Resources mentioned:


***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo


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