[REPLAY] 4 Steps to Launch Your Next Digital Product (Without Sh*tty Growth Hacks)
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast28 Jul 2020

[REPLAY] 4 Steps to Launch Your Next Digital Product (Without Sh*tty Growth Hacks)

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

It can be intimidating when it’s time to launch a new product for your business.

Tom Morkes joins the show to explain why a simple and straightforward approach will lead to a high converting marketing campaign.

Tom has helped over 100 companies grow their traffic, leads, and sales using his own launch methodology and in this episode, shares the four steps you must execute before launching your product.

Topics covered:

  • The biggest mistake Tom sees businesses make during product launches
  • How to set realistic expectations for your product launch
  • Tom’s thoughts on email marketing and why it is key to a successful product launch
  • Why you shouldn’t try to convince your audience they need your product
  • Keeping your message straightforward and simple
  • A simple process Tom uses to identify his audience’s problems
  • How to identify, develop, and utilize strategic partnerships during your launch
  • Tom’s “slide-in” approach to developing relationships
  • Why effective story-telling is important when developing relationships


Resources mentioned:


***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo


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