[REPLAY] How to Address Your Customer's Most Serious Concerns & Improve Conversions
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast4 Aug 2020

[REPLAY] How to Address Your Customer's Most Serious Concerns & Improve Conversions

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

Does your sales process line up with your buyer's journey?

In this episode, you'll learn why addressing your customer's concerns during the buying experience can reduce friction and boost conversions.

Tune in as I chat with Barron Caster, the Director of Growth at Rev. He reveals the methods his team used to triple Rev's conversion rates over the last three years—and how you can become a better marketer by applying these principles to your business.

Topics covered:

  • Why inexperienced marketers focus on selling the product features
  • Where to get started with identifying your customers’ concerns
  • Barron’s favorite place to find out how to improve conversion rates
  • What happens when you only focus on the leads who don’t convert
  • The surprising reason why you can’t rely on accurate tracking data
  • Exactly what type of questions you should ask customers over the phone
  • How to sort through your research data (and create a hypothesis)
  • The pros and cons of running A/B tests individually vs. group testing

Resources mentioned:


***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo


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