[REPLAY] 7 Insider Secrets of Video Marketing (With the CEO of Wistia)
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast18 Aug 2020

[REPLAY] 7 Insider Secrets of Video Marketing (With the CEO of Wistia)

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

Growing your audience faster, storytelling that informs your prospects, and moving your customers down the sales funnel -- these are just a few benefits of video marketing.

In this episode, Chris Savage from Wistia joins us to chat about building an audience with video (starting from zero).

Topics covered:

  • The truth behind the rise of video and its true power in marketing
  • What happens when you find the spot where customers get stuck in your funnel
  • How to create a compelling storyline that makes your audience problem-aware
  • Why you should turn to your best customers for help identifying your mission
  • The difference between what your product does and what your mission entails
  • Getting clear with your metrics up front when you’re building an audience with video
  • How to use metrics to help leadership understand the risks that you're taking
  • Why you should pay attention to how media companies market their content

Resources mentioned:


***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo


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