How to Survive in a New Marketing Role Without Compromising Your Beliefs

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

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It's been approximately four months since Justine Jordan took on the role of Head of Marketing for Wildbit.

In this week's episode, I challenged her to describe those formative weeks. I wanted to know how she worked, questions she asked, and did she have to compromise her beliefs?

The result is an insight into how she immersed herself in the role and how she rejects short-term tactics in favor of long-term, brand-building activities.

Topics covered:

• The benefits of building relationships to get the job you want
• Why and how you should build a trust bank
• Learn to shut up and listen more
• How marketers really can be customer first
• How patience can be a real strength in marketing
• Justine’s number one tip for uncovering pain points
• Why you have got to talk to people
• Read psychology books to better understand how humans work
• The definition of design thinking

Resources mentioned:

• Predictably Irrational by Dan Ariely
• Freakonomics by Steven D. Levitt and Stephen J. Dunbar
• Drive by Daniel Pink
• MozCon
• Indie Hackers
• The Brand Gap by Marty Neumeier
• Zag by Marty Neumeier
• Brand flip by Marty Neumeier
• Litmus
• Wildbit
• Postmark
• Seth Godin’s Marketing Secrets to Launching a New Business
• Edward Neuvraumont - How to Stop Marketing With Your Ego
• Guillaume Cabane - How to Find the Right Growth Channels
• 6 ways guaranteed to drive growth by Agata Celmerowski

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→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

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