How to Create Content That Drives Conversions & Leads (4 Steps)
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast15 Sep 2020

How to Create Content That Drives Conversions & Leads (4 Steps)

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

Benji Hyam is the co-founder of Grow and Convert, a content marketing agency that does things a little differently to other agencies.

They identify pain points to drive content, conversation, and sales, which is something of a novelty in the world of marketing agencies.

In this episode, I wanted to understand why lead generation was not a priority for marketing agencies, where Benji gets his ideas from, and how he creates high-quality content that converts.

Topics covered:

  • How most agencies are focussed on output of content not leads
  • Why many agencies choose not to measure ROI
  • Is content here to stay?
  • Figuring out which channel is best to convey what you want to say
  • How all content starts with the written word
  • Why engagement begins with customer research
  • The impotence of doubling down on your strengths
  • Tips for getting articles seen by the right people
  • Short and long term tactics

Resources mentioned:


***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo


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