How to Increase Conversions by Understanding How People Take Decisions
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast3 Nov 2020

How to Increase Conversions by Understanding How People Take Decisions

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

Khalid Saleh has a wealth of experience in conversion optimization, and it’s not as complicated as you might think. In fact, strip out the jargon and talk to customers like real people and you’re halfway there.

But what is it that makes people convert from showing interest to finally buying?

Topics covered:

  • When it’s ok to say no to business
  • What actually motivates people to do something
  • The decision behind whether or not conversion optimization is right for your business
  • Focusing on the psychological aspect of marketing and buying
  • The number one method to use with your clients.
  • Understanding the story behind a buyers purchase
  • Interviewing buyers to get them back their mental state when they purchased the item
  • If you think you know everything about your customers, you shouldn’t be in marketing
  • Why you should avoid the jargon and learn to sell to humans

Resources mentioned:


***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo


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