How to Use Marketing Stunts to Get Free Press
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast26 Jan 2021

How to Use Marketing Stunts to Get Free Press

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

Tony Award-winner Ken Davenport has produced a long list of Off-Broadway and Broadway shows. He's also known for his innovative marketing stunts, and we delve deeper into these during the episode.

His marketing methods may not be conventional, but they are inspirational and can be adapted to raise awareness no matter what your product or market.

Topics covered:

  • Ken’s most successful marketing stunt
  • Ken’s formula for creating marketing stunts
  • Going for a particular audience and not compromising
  • Learning from stunts that don’t work out
  • The problem with trying to be too clever
  • Simpler is better
  • Combine your USP with something that’s never been done before
  • Borrowing ideas from other industries
  • Getting into trouble is a sign you’ve done something right
  • Advice for people who are afraid of getting it wrong
  • Why you should never repeat yourself

Resources mentioned:


***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo


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