Facts Don't Change Minds. Here's What Does.
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast4 Mai 2021

Facts Don't Change Minds. Here's What Does.

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

My guest today is Sean D’Souza, author of The Brain Audit and the owner of Psychotactics.com.

He’s a cartoonist and a marketer with more than 15 years experience in the field and makes a point to take a three-month vacation every year.

In this episode, you’re going to learn how to convince people to buy without being pushy using Sean’s methodology called The Brain Audit. It works for all marketing and business types because it uses first principal thinking instead of relying on best practices that come and go.

Listen in to learn this step by step process you can apply in your daily work starting today.

Topics covered

  • Learning responsibility at a young age
  • Overpromising by marketers
  • Life satisfaction at a certain level of income
  • The Brain Audit methodology
  • Finding the target profile and solving their problem
  • Answering customer objections
  • Curating valuable testimonials
  • Implementing successful risk reversals
  • Uniqueness

Resources mentioned


***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo


🐔

Episoder(309)

[BEST OF] Seth Godin's Marketing Secrets to Launching a New Business

[BEST OF] Seth Godin's Marketing Secrets to Launching a New Business

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

12 Apr 202255min

[BEST OF] How to Start a Marketing Agency (a Practical, No-Bull Guide)

[BEST OF] How to Start a Marketing Agency (a Practical, No-Bull Guide)

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

5 Apr 202251min

[BEST OF] How Noah Kagan Would Launch a Business With $1k Anonymously

[BEST OF] How Noah Kagan Would Launch a Business With $1k Anonymously

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

29 Mar 202242min

[BEST OF] Please, I Beg You, Don't Try to "Create a New Category"

[BEST OF] Please, I Beg You, Don't Try to "Create a New Category"

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

22 Mar 202230min

[BEST OF] How to Build a Credible Personal Brand from Zero

[BEST OF] How to Build a Credible Personal Brand from Zero

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

15 Mar 202253min

[BEST OF] Mark Ritson: How to Grow a Company From Nothing

[BEST OF] Mark Ritson: How to Grow a Company From Nothing

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

8 Mar 20222h 7min

[BEST OF] Hiten Shah on Choosing the Right Value Proposition

[BEST OF] Hiten Shah on Choosing the Right Value Proposition

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

1 Mar 202256min

[BEST OF] 3 Steps to Write Copy That Converts

[BEST OF] 3 Steps to Write Copy That Converts

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

22 Feb 202259min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
rss-penger-polser-og-politikk
e24-podden
rss-borsmorgen-okonominyhetene
pengepodden-2
livet-pa-veien-med-jan-erik-larssen
pengesnakk
finansredaksjonen
tid-er-penger-en-podcast-med-peter-warren
stormkast-med-valebrokk-stordalen
morgenkaffen-med-finansavisen
utbytte
lederpodden
rss-sunn-okonomi
liberal-halvtime
rss-markedspuls-2
rss-pa-konto
hr-podden-2