[BEST OF] Hiten Shah on Choosing the Right Value Proposition
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast1 Mar 2022

[BEST OF] Hiten Shah on Choosing the Right Value Proposition

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

You should be very familiar with my guest today.

As a serial entrepreneur, he’s founded and co-founded multiple companies over the past 20 years including, KISSmetrics and Crazy Egg. He’s now CEO of FYI, a solution for having all of your documents in one place.

In this episode, Hiten talks about value proposition and why keeping it simple is the key to making it successful.

Topics covered:

  • The definition of a value proposition
  • Thinking about people first and understanding what they want
  • Examples of value propositions
  • The three mistakes businesses make with their value proposition
  • Understanding how people see your business in order to understand your value proposition
  • Why the value proposition is in the eye of the beholder
  • The first step to defining your value proposition
  • Ensuring you able to deliver on your value proposition
  • The importance of keeping what you do simple to understand
  • Why you should consider the most unique thing that your business does

Resources mentioned:


***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo


🐔

Episoder(309)

[BONUS] The Secret Psychology Behind Movie Trailers

[BONUS] The Secret Psychology Behind Movie Trailers

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

6 Okt 202338min

The Banana Principle: Why Loyalty Programs Are Rotten To The Core

The Banana Principle: Why Loyalty Programs Are Rotten To The Core

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

3 Okt 202337min

How To Get a Damn Marketing Job

How To Get a Damn Marketing Job

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

26 Sep 202343min

Joe Pulizzi's 10 Commandments: How to Build Your Content Marketing Empire (Godfather Style)

Joe Pulizzi's 10 Commandments: How to Build Your Content Marketing Empire (Godfather Style)

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

19 Sep 202339min

0 to 1M Podcast Downloads: 7 Battle-Tested Tips From Two Expert Hosts

0 to 1M Podcast Downloads: 7 Battle-Tested Tips From Two Expert Hosts

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

12 Sep 202355min

How to Become THE Apex Marketer (7 Evolutionary Principles)

How to Become THE Apex Marketer (7 Evolutionary Principles)

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

1 Aug 202347min

Brand Archetypes in B2B: How to Embed What Customers REALLY Desire Into Your Messaging

Brand Archetypes in B2B: How to Embed What Customers REALLY Desire Into Your Messaging

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

25 Jul 202340min

How to Write a Business Book With SOUL (AI Can't Touch This!)

How to Write a Business Book With SOUL (AI Can't Touch This!)

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

18 Jul 202347min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
pengepodden-2
livet-pa-veien-med-jan-erik-larssen
pengesnakk
finansredaksjonen
utbytte
morgenkaffen-med-finansavisen
rss-politisk-preik
lederpodden
liberal-halvtime
rss-pa-konto
tid-er-penger-en-podcast-med-peter-warren
stormkast-med-valebrokk-stordalen
rss-sunn-okonomi
rss-markedspuls-2