[BEST OF] Seth Godin's Marketing Secrets To Changing The World
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast19 Apr 2022

[BEST OF] Seth Godin's Marketing Secrets To Changing The World

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

Seth Godin is back.We begin with the story of Ron Johnson and how his disastrous stint as CEO of JC Penney almost destroyed the chain.

The reason behind this massive failure will give you the key to understanding your audience so you can change the World around you for the better.

Topics covered :

  • What we can learn from the mistakes that Ron Johnson made
  • Don’t use your own worldview in marketing as it will be very different from someone else's worldview
  • Acting as a customer to understand how and why people buy
  • Why you should test changes in small areas before making big company-wide changes
  • Applying the same strategy of watching people in stores to how people behave when they shop online
  • Why you have to be specific about the worldview of the people you are seeking to reach and the change you seek to offer to get results
  • What you can do to truly understand your audience and build empathy
  • Try to imagine what it's like to be the person you seek to serve

Resources mentioned:


***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo


🐔


Episoder(309)

How to Have Better Ideas (Lessons From The Onion’s Creator)

How to Have Better Ideas (Lessons From The Onion’s Creator)

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

30 Jan 202452min

How to Shake Up Industries That Hate Change (4 Principles)

How to Shake Up Industries That Hate Change (4 Principles)

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

23 Jan 202440min

How April Dunford Built a 7-Figure Solo Consulting Biz

How April Dunford Built a 7-Figure Solo Consulting Biz

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

16 Jan 202453min

How to Embrace Your Weirdness & Make Money From It

How to Embrace Your Weirdness & Make Money From It

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

9 Jan 20241h 3min

This Rookie Won Over Celebs, Grew to 300k Fans, & Became #1 in Her Niche [Here’s How]

This Rookie Won Over Celebs, Grew to 300k Fans, & Became #1 in Her Niche [Here’s How]

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

2 Jan 202449min

4 ½ Psychological Biases Every Marketer Needs to Know

4 ½ Psychological Biases Every Marketer Needs to Know

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

19 Des 202349min

How to Build an Authentic Social Presence Without Sounding Like a Bro

How to Build an Authentic Social Presence Without Sounding Like a Bro

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

12 Des 202347min

How to Build A Marketing Community (Without Spam Or Pyramid Schemes)

How to Build A Marketing Community (Without Spam Or Pyramid Schemes)

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

5 Des 202350min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
rss-penger-polser-og-politikk
e24-podden
rss-borsmorgen-okonominyhetene
pengepodden-2
livet-pa-veien-med-jan-erik-larssen
pengesnakk
finansredaksjonen
tid-er-penger-en-podcast-med-peter-warren
stormkast-med-valebrokk-stordalen
morgenkaffen-med-finansavisen
utbytte
lederpodden
rss-sunn-okonomi
liberal-halvtime
rss-markedspuls-2
rss-pa-konto
hr-podden-2