How This Marketing Rebel Turned One Book Into a Multi-Million Coaching Biz
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast14 Nov 2023

How This Marketing Rebel Turned One Book Into a Multi-Million Coaching Biz

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***


Pragmatic. Experienced. And Bestselling Author or The 1-Page Marketing Plan. Allan Dib is my latest guest on Everyone Hates Marketers, and, as an entrepreneur who built a multi-million dollar coaching business on the back of a book, there’s no one better for me to talk to this week.

Topics Covered:

  • (00:00) - Intro
  • (04:05) - The story of the 1-Page Marketing Plan
  • (07:15) - Business people and marketers should do… less marketing?
  • (11:17) - The process of writing a book
  • (15:47) - Allan’s simple email marketing strategy
  • (20:23) - Your marketing is part of your product
  • (22:45) - What do we mean providing value?
  • (27:36) - Niching down
  • (30:28) - The difference in caliber between clients
  • (34:35) - How do you buy back your time?
  • (44:55) - Getting yourself out of the delivery
  • (53:16) - End

***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo


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