A CEO’s Guide to Building a No-BS Personal Brand (& Reviving a Dying Business)
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast21 Nov 2023

A CEO’s Guide to Building a No-BS Personal Brand (& Reviving a Dying Business)

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***


He transformed his online education business from losing money to profiting several million dollars in a year by revisiting and refining his strengths in personal branding. After a bold and probably crazy decision, including a complete team restructuring, he turned his business around. His name? Jonathan Goodman. The Founder of Personal Trainer Development Center and Author of Ignite the Fire joins me today to share how he managed to save his business and reach success.

Topics Covered:

  • (00:00) - Intro
  • (03:45) - The Obvious Choice
  • (06:00) - From fitness mentor to million-dollar empire
  • (07:31) - Ego, pandemic profits, and lessons learned
  • (16:08) - The absurdity of chasing profits without a plan
  • (20:09) - Embrace the basics and stay consistent
  • (24:10) - One seminar, DVD, or online course at a time
  • (28:06) - Make yourself the star of your brand
  • (34:59) - The art of reinventing success
  • (41:03) - Play your own game to beat Michael Jordan

***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo


🐔

Episoder(309)

How to Craft a Life & Career That Lights You Up (F*ck The Playbooks)

How to Craft a Life & Career That Lights You Up (F*ck The Playbooks)

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

26 Mar 202456min

The BS-Free Guide to Building Communities That Last More Than 3 Months

The BS-Free Guide to Building Communities That Last More Than 3 Months

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

19 Mar 202457min

Why So Serious? 5 WILD Ways to Generate Money-Making Ideas

Why So Serious? 5 WILD Ways to Generate Money-Making Ideas

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

12 Mar 202454min

How to Find Undiscovered (Yet Profitable) Niches

How to Find Undiscovered (Yet Profitable) Niches

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

5 Mar 202454min

Ultra-Niche Positioning: How to Find Success By Going SUPER Narrow

Ultra-Niche Positioning: How to Find Success By Going SUPER Narrow

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

27 Feb 202458min

How to Grow an Audience When No One Seems to Listen

How to Grow an Audience When No One Seems to Listen

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

20 Feb 202453min

How To Have the B*lls To Do What You REALLY Want

How To Have the B*lls To Do What You REALLY Want

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

13 Feb 202455min

How to Build an UNIGNORABLE Personal Brand

How to Build an UNIGNORABLE Personal Brand

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first...

6 Feb 202446min

Populært innen Business og økonomi

stopp-verden
lydartikler-fra-aftenposten
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
tid-er-penger-en-podcast-med-peter-warren
pengepodden-2
finansredaksjonen
utbytte
liberal-halvtime
pengesnakk
livet-pa-veien-med-jan-erik-larssen
rss-markedspuls-2
rss-politisk-preik
lederpodden
rss-pa-konto
rss-impressions-2
rss-densannepodden
rss-finanslunsj