Smashing Norms: How To Craft Stand-The-F*ck-Out Brands in Old-School Industries
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast28 Nov 2023

Smashing Norms: How To Craft Stand-The-F*ck-Out Brands in Old-School Industries

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***


Imagine starting a business with just $250 in your account, no knowledge of the industry you want to get into, and then turning it into a multi-million dollar brand with marketing that will blow the competition out of the water.


After Hurricane Katrina, Simone Bruni lost everything – her job, her home. Now, she’s the Founder and President of her very own demolition company: Demo Diva. Through genius marketing, and having the confidence to step into a stereotypically male-dominated world, she took the industry by storm and made something incredible out of nothing.

Topics Covered:

  • (00:00) - Intro
  • (02:30) - How marketing tells a story
  • (04:36) - Starting anew after losing everything
  • (08:34) - The first six months of Demo Diva
  • (12:01) - What is a demolition business?
  • (16:08) - The biggest marketing lesson after 10 years
  • (18:12) - Starting a business with just $250
  • (23:11) - The branding of Demo Diva
  • (31:12) - The demolition competition
  • (33:48) - Tips to grow your business
  • (35:46) - Diversity is your strength, not your weakness
  • (39:15) - Where Demo Diva is now

***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo


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