How to Embrace Your Weirdness & Make Money From It
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast9 Jan 2024

How to Embrace Your Weirdness & Make Money From It

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***


Chrissy Flanagan is an innovative and weird political adviser turned "Sausage Queen" and founder of Chaotic Social. After her long-term relationship ended, Chrissy sought new connections in a pottery class but found herself feeling isolated. This inspired her to create a unique social platform for adults to meet and bond over unconventional hobbies.

Chrissy's classes, ranging from creepy doll making to beginner's stand-up comedy, are more than just learning experiences; they're a novel way to develop friendships in adulthood. Her approach is a breath of fresh air in adult socializing, making her a visionary in creating new forms of community.

Topics Covered:

  • (00:00) - Intro
  • (02:55) - From political playgrounds to 4 AM faxes
  • (07:57) - The incredible journey of Sydney's most weird entrepreneur
  • (09:46) - How embracing your true weirdness can lead to unassailable success
  • (13:28) - ADHD? Autism? No problems
  • (22:05) - The radical social experiment in community building
  • (27:48) - The art of inclusion and exclusion in marketing
  • (34:30) - Chrissy's marketing genius behind the sausage factory
  • (37:48) - Transforming failure into a unique social phenomenon
  • (44:47) - How to turn a pub, choirs, and sewing classes into a social sensation
  • (52:51) - From obscurity to viral sensation
  • (59:05) - The surprising marketing strategy ignored by adults but mastered by kids

***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo


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