How to Have Better Ideas (Lessons From The Onion’s Creator)
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast30 Jan 2024

How to Have Better Ideas (Lessons From The Onion’s Creator)

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***


Scott Dikkers, the founder of the world’s first humour publication, The Onion, will teach you to grow your brand the wrong way and still make it stand the f*ck out. Scott wrote and developed TV projects that sold to MTV and Comedy Central, won over 30 Webby Awards, and now teaches others to be funny at howtowritefunny.com.

Topics Covered:

  • (00:00) - Intro
  • (02:57) - The invisible architects of humour
  • (08:21) - Anonymity over fame
  • (17:06) - How Jim's Journal broke the mould in comic strips
  • (22:09) - How to take context and f*ck with it
  • (31:04) - Why churning out ideas beats polishing them
  • (37:27) - How to keep your creative identity unspoiled
  • (43:01) - “You have to fall in love with that idea”
  • (48:36) - Work, passion, and living a fulfilling life
  • (49:58) - Where can you find Scott?

***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo


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