How to Grow an Audience When No One Seems to Listen
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast20 Feb 2024

How to Grow an Audience When No One Seems to Listen

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***


In the eye of the pandemic storm, Zeke Sky didn't just keep his music alive; he transformed it into a powerhouse brand.

This episode dives into how a metal guitarist mastered the art of branding and marketing amidst global chaos.

From crafting a unique brand identity to engaging a dedicated fanbase, Zeke's journey is a masterclass in marketing resilience and creativity under pressure.

In this episode you'll discover:

  • The creative process of composing music
  • The importance of discipline and belief in your work
  • Social media practices to grow your audience

Topics Covered:

  • (00:00) - Intro
  • (02:28) - Who is Zeke Sky?
  • (04:13) - People's perception of the world of metal music
  • (09:35) - Debunking the misconceptions about composing music
  • (13:51) - Zeke's inspiration to compose
  • (16:24) - The creative process of Zeke Sky
  • (24:01) - Zeke Sky's life before the pandemic
  • (29:55) - Building a powerhouse brand in a challenging environment
  • (36:36) - Tips to grow your audience on social media
  • (45:53) - The psychological impacts of growing your audience
  • (49:58) - Outro

***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo


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