How to Find Undiscovered (Yet Profitable) Niches
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast5 Mar 2024

How to Find Undiscovered (Yet Profitable) Niches

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***


Emily is a former journalist and content writer. Through a tragic event, she understood and used her professional and personal experiences and skills to reposition herself, identifying a niche in the tech industry, leading to significant success in her newly chosen field.


Emily's story is nothing short of inspiring. This episode is a blend of heartfelt storytelling and hardcore business strategy.


In this episode, you’ll learn:

  • The essence of positioning in business
  • How to transition from offering everything to everyone to finding an undiscovered, yet profitable, niche
  • How to identify your skills and leverage them to make money

Resources and Recommendations:

  • Suggestion: Taking an improv class to build confidence and adaptability in business and public speaking.
  • "Improvisation and the Theatre" by Keith Johnstone
  • "Thinking in Bets" by Annie Duke

Topics Covered:

  • (00:00) - Intro
  • (02:43) - The importance of positioning in business
  • (07:39) - Who can ruin your positioning?
  • (12:16) - Why 99% of business is b*lls
  • (14:20) - Leveraging experience and skills for career evolution
  • (18:56) - Finding and mastering your niche
  • (20:57) - Knowing when to specialize
  • (24:27) - Embracing career changes
  • (32:22) - Navigating niche market risks
  • (46:59) - Emily’s top 3 resources

***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo


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