Rory Sutherland

Rory Sutherland

Rory Sutherland is a British advertising executive, author, and marketing visionary. He’s the UK Vice Chairman of Ogilvy, one of the world's largest and most renowned ad firms. Mad Men is largely inspired by the company and one of the firm’s founders, David Ogilvy. Rory started Ogilvy’s behavioral science practice, pioneering the application of behavioral economics and evolutionary psychology to marketing and advertising. Some of his counterintuitive theories on marketing and human behavior are compiled in his book Alchemy: The Power of Ideas That Don't Make Sense, where, primarily, he argues that great marketing ideas are often built around a core that is profoundly irrational. ------- Thank you to the sponsors that fuel our podcast and our team: LMNT Electrolytes https://drinklmnt.com/tetra Get a free LMNT Sample Pack with your order. ------- House of Macadamias https://www.houseofmacadamias.com/tetra Get a free box of Dry Roasted Namibian Sea Salt Macadamias + 20% off Your Order With Code TETRA Use code TETRA for 20% off at checkout

Episoder(179)

Ben Greenfield

Ben Greenfield

Ben Greenfield is a leading figure in health and wellness, renowned health consultant, New York Times bestselling author, and host of influential podcast, Boundless Life. Voted “America’s Top Personal...

11 Des 20241h 26min

Pharrell Williams

Pharrell Williams

Pharrell Williams is a Grammy-winning songwriter, producer, and performer. Getting his start in music alongside Chad Hugo as the production duo known as The Neptunes in 1992, Pharrell has produced cha...

4 Des 202454min

UNEXPECTED CONVERSATION: Richard Feynman

UNEXPECTED CONVERSATION: Richard Feynman

In this episode, Rick connects with the physicist and Nobel Prize winner Richard Feynman. Known for his groundbreaking contributions to quantum mechanics, Feynman’s work inspires curiosity and innovat...

30 Nov 202449min

Brianna Wiest

Brianna Wiest

Brianna Wiest is a bestselling author, speaker, and advocate for self-reflection and personal growth. Known for transformative works including 101 Essays That Will Change The Way You Think, The Mounta...

27 Nov 20241h 40min

Bjarke Ingels (Part 2)

Bjarke Ingels (Part 2)

Bjarke Ingels returns to continue his conversation in Part Two.  Bjarke Ingels is one of the world’s leading architects as the founder and creative director of renowned architecture firm Bjarke Ingel...

22 Nov 20241h 34min

Bjarke Ingels (Part 1)

Bjarke Ingels (Part 1)

Bjarke Ingels is one of the world’s leading architects as the founder and creative director of renowned architecture firm Bjarke Ingels Group (BIG). Recognized for his innovative approach to sustainab...

20 Nov 20242h 10min

Matthew McConaughey

Matthew McConaughey

Matthew McConaughey is an Academy Award-winning actor, producer, author, and professor of film, known for his captivating leading roles and versatility. He has appeared in more than 40 feature films, ...

13 Nov 20242h 5min

David Whyte (Part 2)

David Whyte (Part 2)

David Whyte returns to continue his conversation in Part Two.  David Whyte is a prolific Irish poet, philosopher, and speaker whose work that spans nearly four decades has resonated with audiences ar...

8 Nov 20241h 53min

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