Rory Sutherland

Rory Sutherland

Rory Sutherland is a British advertising executive, author, and marketing visionary. He’s the UK Vice Chairman of Ogilvy, one of the world's largest and most renowned ad firms. Mad Men is largely inspired by the company and one of the firm’s founders, David Ogilvy. Rory started Ogilvy’s behavioral science practice, pioneering the application of behavioral economics and evolutionary psychology to marketing and advertising. Some of his counterintuitive theories on marketing and human behavior are compiled in his book Alchemy: The Power of Ideas That Don't Make Sense, where, primarily, he argues that great marketing ideas are often built around a core that is profoundly irrational. ------- Thank you to the sponsors that fuel our podcast and our team: LMNT Electrolytes https://drinklmnt.com/tetra Get a free LMNT Sample Pack with your order. ------- House of Macadamias https://www.houseofmacadamias.com/tetra Get a free box of Dry Roasted Namibian Sea Salt Macadamias + 20% off Your Order With Code TETRA Use code TETRA for 20% off at checkout

Episoder(178)

Bernard MacMahon

Bernard MacMahon

Bernard MacMahon is a filmmaker, most recently directing Becoming Led Zeppelin, a music documentary that holds the record for the highest-grossing opening weekend across IMAX theaters worldwide and is...

20 Aug 20252h 4min

Ed Ruscha

Ed Ruscha

Ed Ruscha is an artist whose six-decade career spans painting, photography, printmaking, film, and book art. His first artist’s book, Twentysix Gasoline Stations—featuring 26 photographs taken along R...

13 Aug 20251h 28min

Dr. Joe Dispenza

Dr. Joe Dispenza

Dr. Joe Dispenza is an author, researcher, and lecturer whose work bridges neuroscience, epigenetics, and quantum physics to explore the science of personal transformation. Known for books like New Yo...

6 Aug 20252h 20min

Bob Pittman

Bob Pittman

Bob Pittman is the former CEO of MTV Networks and co-founder of MTV. Beginning his career in media at age 15 as an on-air radio announcer, he went on to play a central role in launching MTV in 1981, t...

30 Jul 20251h 50min

Ian Astbury

Ian Astbury

Ian Astbury is the longtime frontman and founding member of The Cult. He began his music career in 1980, initially gaining recognition with the post-punk group Southern Death Cult. The band later evol...

23 Jul 20251h 39min

Alex Spiro

Alex Spiro

Alex Spiro is a partner at Quinn Emanuel Urquhart & Sullivan and one of the most prominent trial lawyers in the United States. A Harvard Law School graduate, he serves as Co-Chair of the firm’s Invest...

16 Jul 20251h 5min

Chris Carter, X Files

Chris Carter, X Files

Chris Carter is a television writer, producer, and director best known as the creator of science fiction series The X-Files. He began his screenwriting career at Walt Disney Studios in 1985 before mov...

9 Jul 20251h 33min

Urs Fischer

Urs Fischer

Urs Fischer is a contemporary artist renowned for his experimental and highly unpredictable practice of sculpture, installation, painting, and photography. He often uses unconventional materials, such...

2 Jul 20251h 43min

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