079 - SEO in Real Estate

In episode 79 of the SEOLeverage Podcast, Gert Mellak explores SEO strategies specific to the real estate industry. He discusses the importance of targeting specific keywords rather than generic terms, optimizing for local SEO, and managing outdated listings on websites. The episode emphasizes using relevant backlinks and structured data to enhance local search relevance.

SEO for Real Estate is definitely very specific, actually should be very focused on the detail of the real estate property that is for lease, for sale, or for rent. You cannot expect to rank if you are too generic in your targeting.

For example, if your keywords will be too generic as 'Real Estate Miami', most likely you'll have plenty of competition out there. In order for you to rank, you can go as specific as you can with, e.g. 'Beach house for sale in Miami' or 'Two bedroom house for rent in Miami'. Being specific will actually move the needle in real estate across all environments. Learn how to proactively rank your property listings by going specific that will match the right categories people are searching for, in this episode of SEO Leverage Podcast.

Podcast Highlights:

00:01 Prologue

00:52 Introduction of the topic

01:02 How does search for Real Estate work on the local level?

02:10 What needs to be done for past listings that are either already released a long time, sold or leased out but are still on the website?

03:35 Going for big generic terms or going too generic in targeting can become a disadvantage for real estate companies. (...What can they do so that they don't get huge competition on search queries?)

0516 What are the two things that are important for local SEO relevance?

07:11 Ending CTA

07:43 End

Resources:

Information for Structured Data on the Internet - https://schema.org/

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: info@seoleverage.com