093 - Case Study: 80% Traffic Drop - Conversions Rising

In episode 93 of the SEOLeverage Podcast, Gert Mellak discusses a case study where a website's traffic dropped by 80%, yet conversions increased. The episode explores how focusing on relevant content and optimizing for quality over quantity can enhance user engagement and lead to better conversion rates.

In this episode, we'll be discussing how our agency, SEOLeverage, helped a client increase their website conversions by dropping their traffic by 80%. Our client, a seven-figure company with a solid track record, had been experiencing a decline in conversions over the past 12 months. After analyzing their website, we discovered that the quality of their traffic had changed due to a large amount of irrelevant content being published on their site. To solve this problem, we made some tough decisions and removed 80% of the site's traffic in order to increase the relevance of the remaining traffic. The result was a significant increase in conversions. The takeaway from this case study is the importance of relevance in driving conversions and the potential negative impact of irrelevant content on a website's performance.

Podcast Highlights:

00:01 Prologue

00:35 How did our agency increase a client's website conversions by dropping their traffic by 80%?

03:15 What was the problem causing the decline in conversions for our client?

03:58 How did we increase the relevance of the remaining traffic on the client's website?

04:33 What was the outcome of focusing on conversions rather than traffic for our client?

Connect with Gert Mellak:

Website: https://seoleverage.com/

Email: info@seoleverage.com